How Brilliant Uses Gamification to Improve Engagement and Retention
Discover how Brilliant leverages gamification to boost retention and engagement.
Jason LouroEmail builder is here! 
Ship gamification in hours, not months.
Looking to boost retention? Use our APIs to build elegant gamification experiences that keep users hooked on your product.
Learning Master
20/50 lessons
Lessons completed
Pro - 10 lessons
Rookie - 5 lessons
12 day streak
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T
W
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F
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Best streaks
Mar 24
15 daysJan 23
9 daysLast 7 days
All lessons
127 +12%
Live
Inbox
2m
Unlocked: Pro Learner!
Congrats! You've completed 10 lessons and earned the Pro Learner badge.
1h
Streak about to end!
You're on a 13-day streak. Complete today's lesson to keep it going!
3h
Keep going!
Complete today's lesson to keep on learning!
Notifications
now
Almost there!
Just 2 more lessons to unlock your next achievement
1h
Weekly progress update
You're in the top 10% of learners this week! Keep it up
7h
Your streak is at risk!
Complete a lesson today to maintain your 7-day streak
Fully-featured
Everything you need to boost retention
Metrics
Easily model the user interactions that matter most to your product. Use them to drive personalised gamification experiences.
Live
TimeUser
Eventjust nowSarah J.
wrote 250 words2m agoMike R.
read 30 pages5m agoAlex T.
ran 5.2km12m agoEmma L.
posted 1 time15m agoDavid W.
finished 1 lesson18m agoRachel K.
meditated 15 mins25m agoJames P.
rode 8.3km30m agoNina S.
finished 1 lesson45m agoChris M.
wrote 75 wordsAchievements
Set up one-off and metric-based achievements to congratulate and motivate your users. Display achievements and badges in your app with a few lines of code.
Streaks
Encourage users to build meaningful habits with daily, weekly, and monthly streaks. Fetch streak data from our API to display them in your app.
Email & Push
Reach customers anywhere with customizable emails and push notifications, automatically triggered by user behavior and designed to drive engagement.
9:41
Wednesday 1st January 2025
Acme
now
🎉 Congrats! You've ran 50km!
Developer-friendly
Simple APIs your team will love using
Use our APIs to effortlessly integrate gamification into your app. Get a team that's 100% focused on your gamification experience.
- Type-safe SDKs.
- We spend time worrying about abstractions and let you focus on what matters: building a great experience for your users.
- Intuitive documentation.
- Documentation built by developers for developers. Get started in minutes, not hours.
- Effortless debugging.
- Get to the root of the issue fast with detailed event logs and error messages.
// Server: Handle user writing submission
// Validate submission
if (!text || text.length === 0) return;
const wordCount = text.split(' ').length;
// Track event in Trophy
await trophy.metrics.event(
"words", {
user: {
id: "user-123",
email: "[email protected]"
},
value: wordCount
}
);
// Save progress
await saveProgress(wordCount);
return wordCount;
Gamification at scale
Industry giants retain with gamification
“Streaks are our golden goose. A disgusting amount of Duolingo’s success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
Jackson Shuttleworth
Retention Team Lead at Duolingo
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Lenny Rachitsky
Author, Podcaster, Founder & Product Expert
Pricing
Transparent pricing with no surprises
Only pay for active users — pay nothing if they churn.
How many monthly active users do you have?
What’s included
- Metrics
- Emails & Push
- Achievements
- Custom branding
- Streaks
- Invite your team
Testimonials
Hear what our users have to say
“For years, we discussed building our own in-house system for encouraging authors to build a weekly writing habit on Campfire, but kept pushing it off in favor of product features. Trophy was the perfect solution for us—we were all set up in about an hour, and it has increased our 4-week retention by 62% so far.”
Jason Louro
CEO at Campfire
Case Studies
Learn how top apps use gamification
Jason Louro
How Charity Miles Leverages Gamification to Boost Retention
Learn how Charity Miles uses gamification to improve engagement and retention, and add value to its users.
Jason Louro
How ClassDojo Uses Gamification to Improve Engagement and Retention
Explore the mechanics and tactics behind ClassDojo's gamification strategy.
Jason LouroFAQ
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Send us an email.
- Who is Trophy for?
- Trophy is for product teams looking to build gamification experiences in web or mobile apps. We're developer-friendly, but also provide no-code tools for marketers and product managers to collaborate with.
- Do I need gamification?
- Gamification has been proven to increase user engagement and retention, partiucularly in consumer-facing products. It's a great way to get users to use your product more often and build habitual usage patterns.
- Can't I just build this myself?
- You could, but it's a lot of work. Tracking user behavoir, handling time zones, running A/B tests, segmenting users, sending emails, push notifications...it all adds up. Like most things, it's easy until it's not! We've done the tricky bits for you so you can focus on the user experience, not the implementation.
- How do I know if it's working?
- Trophy makes it easy to test and measure the impact of your gamification features. Our dashboards show you your user's usage patterns and how the features you're testing are performing in terms of retention and engagement.
- How do I integrate Trophy into my product?
- Our developer-friendly APIs make it easy to build just about any gamification experience you can think of. All you need is an API key. See our documentation for full details.
- How much does it cost?
- Everyone can test and evaluate Trophy for free up to 100 monthly active users (MAUs). After that, you'll pay a fixed rate per user per month. Use our pricing slider to estimate your costs.
- How are MAUs calculated?
- We track how many unique users you've told Trophy about each month. As long as a user is involved in at least one API call, they count as an active user. Any users that are not active in subsequent months aren't charged, so you never pay for churn.
- Do you offer volume discounts?
- If you have more than 100,000 MAUs and know ahead of time what your usage is going to be, get in touch and we' ll happily offer a discount for upfront comittments.
Ship gamification quicker. Start today.
Boost retention and customer lifetime value. Only pay for what you use.
