Product experiences that delight and retain

Learn how to leverage user psychology to hook users on your app—with their blessing.

Product experiences that delight and retain

THE TROPHY METHOD

  • Role
    1. Aligning Incentives
    Description
    When you build a product that provides massive value for users, they will beg you to use every psychological trick at your disposal to make sure they stay hooked.
    Author
    Jason LouroJason Louro
  • Role
    2. Establishing A Habit
    Description
    Now that we've made sure our product provides users with value and incentives are aligned, the next step is to help the user build a regular usage habit.
    Author
    Jason LouroJason Louro
  • Role
    3. Maintaining Engagement
    Description
    With incentives aligned and a habit established, we must keep our users consistently delighted, encouraged, and engaged.
    Author
    Jason LouroJason Louro

News & Updates

Trophy Updates - June 2025

Email builder is here! Plus streak achievements and the free tier.

Author
Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Trophy Updates - March 2025

This month we released our API client SDKs making it super easy to integrate Trophy into any web or mobile app.

Author
Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Gamification Guides

Growing B2C startups fast

Insights we've gathered from B2C founders at high-growth companies

Growing B2C startups fast
  • Role
    Building Community Before Launch: 300 Beta Users from Investors and Press Coverage
    Description
    How do you build an initial user base when you have no existing community? João Neves and his team at Bloop solved this challenge by turning their fundraising process and press strategy into community building tools, creating 300 engaged beta users before they even launched.
    Author
    Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe
  • Role
    How to Get Your First 100 Marketplace Sellers
    Description
    Most founders struggle with the chicken-and-egg problem: buyers won't come without good selection, but sellers won't join without existing buyers. João Neves and his team at Bloop solved this challenge by focusing on three key strategies that helped them reach nearly 100 sellers before launch.
    Author
    Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe
  • Role
    The 'Shake to Report' Feature That Generated 500+ User Feedback Points in Weeks
    Description
    Getting meaningful feedback from users is one of the biggest challenges facing early-stage product teams. Most startups struggle with low response rates to surveys, generic feedback that's hard to act on, or users who simply don't bother sharing their thoughts at all.
    Author
    Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Building a Community

The Creator Equity Strategy: When to Give Away Ownership to Build Your Community

Most B2C startups approach creator partnerships with a simple playbook: offer affiliate commissions and hope for the best. But according to Tim Johnson, who's managed creator communities at three major consumer apps including Wattpad (acquired for $600M), this approach is fundamentally flawed.

Author
Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Growing Marketplaces

How to Get Your First 100 Marketplace Sellers

Most founders struggle with the chicken-and-egg problem: buyers won't come without good selection, but sellers won't join without existing buyers. João Neves and his team at Bloop solved this challenge by focusing on three key strategies that helped them reach nearly 100 sellers before launch.

Author
Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Cold Outreach and Lowballing: How We Got Our First 10 Suppliers Pre-Launch

When you’re building a two-sided marketplace, you face a chicken-and-egg problem: you need supply to get demand, but you need demand to convince supply to join. Read how one founder solved this problem with a lot of cold outreach and lowballing commissions.

Author
Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Engineering

The Technical Reality of Building E-commerce and Social Media in One Platform

Building a social network is hard. Building an e-commerce marketplace is hard. Combining both into a single platform? Even harder. That's what João Neves and his team at Bloop discovered as they set out to create the world's first social shopping platform that rewards users for their influence.

Author
Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe

Gamification Case Studies

Gamification Examples

Newsletter

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