Trophy Updates - June 2025
Email builder is here! Plus streak achievements and the free tier.
Charlie Hopkins-BrinicombeProduct experiences that delight and retain
Learn how to leverage user psychology to hook users on your app—with their blessing.
THE TROPHY METHOD
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- 1. Aligning Incentives
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- When you build a product that provides massive value for users, they will beg you to use every psychological trick at your disposal to make sure they stay hooked.
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Jason Louro
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- 2. Establishing A Habit
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- Now that we've made sure our product provides users with value and incentives are aligned, the next step is to help the user build a regular usage habit.
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- Jason Louro
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- 3. Maintaining Engagement
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- With incentives aligned and a habit established, we must keep our users consistently delighted, encouraged, and engaged.
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- Jason Louro
News & Updates
Charlie Hopkins-Brinicombe
Trophy Updates - April 2025
Docs V2, new APIs, and more A/B testing controls.
Charlie Hopkins-Brinicombe
Trophy Updates - March 2025
This month we released our API client SDKs making it super easy to integrate Trophy into any web or mobile app.
Charlie Hopkins-BrinicombeGamification Guides
How to Design Gamified Lifecycle Emails With Trophy
Learn how to design engaging and personalized lifecycle email campaigns that improve your app’s retention.
Charlie Hopkins-Brinicombe
How To Build A Gamified NextJS App With Achievements
Achievements can be an exciting feature for any consumer-facing web or mobile application yet can be surprisingly complex to manage at scale. In this blog I’ll walk through best practices for adding achievements to a NextJS flashcard study platform using Trophy.
Charlie Hopkins-Brinicombe
Simple Gamification Achievement Badges With Trophy
Use achievement badges as part of your gamification strategy to reward and motivate users for using your application. Learn about multi-stage, one-off and streak-based achievements and the different ways to use them.
Charlie Hopkins-Brinicombe
Using Trophy To Build A Gamified Study App
Learn how to use Trophy to implement features like achievements, streaks and gamified re-engagement emails in an example NextJS flashcard study app.
Charlie Hopkins-Brinicombe
How to Power Gamification With User Behavior Tracking in NextJS
Watch how to ship features like achievements and streaks in your NextJS application with just a few lines of code.
Charlie Hopkins-Brinicombe
Powering Gamification With User Behavior Tracking
Use metrics to track user behavior and drive powerful gamification features like achievements, streaks and re-engagement emails.
Charlie Hopkins-BrinicombeGrowing B2C startups fast
Insights we've gathered from B2C founders at high-growth companies
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- The Creator Equity Strategy: When to Give Away Ownership to Build Your Community
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- Most B2C startups approach creator partnerships with a simple playbook: offer affiliate commissions and hope for the best. But according to Tim Johnson, who's managed creator communities at three major consumer apps including Wattpad (acquired for $600M), this approach is fundamentally flawed.
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- Charlie Hopkins-Brinicombe
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- Building Community Over Compensation: Why Creators Need More Than Money
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- Tim recently joined the Levels Podcast to share insights from his unique journey across multiple B2C platforms, and his perspective on creator partnerships challenges conventional wisdom.
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- Charlie Hopkins-Brinicombe
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- The Anti-ChatGPT Sales Approach: Why Personalization Still Wins
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- On the latest episode of the Levels Podcast, Tim shared his contrarian approach to B2B sales that prioritizes human connection over automation, quality over quantity, and genuine relationship building over transactional interactions.
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- Charlie Hopkins-Brinicombe
Engineering
Building a B2C Platform Without a Tech Background: How I Hacked My Way to an MVP
In the B2C startup world, there’s still a lingering myth: if you’re not technical, you can’t build a tech company. Max, the founder of Adventuro, didn’t buy that. Learn how Max built his startup in 11 weeks and landed his first 50 customers a couple of months later.
Charlie Hopkins-Brinicombe
How We Built Our Developer Docs With Mintlify & Fern
Learn how we built our developer docs site at Trophy.
Charlie Hopkins-BrinicombeGamification Case Studies
How Brilliant Uses Gamification to Improve Engagement and Retention
Discover how Brilliant leverages gamification to boost retention and engagement.
Jason Louro
How Charity Miles Leverages Gamification to Boost Retention
Learn how Charity Miles uses gamification to improve engagement and retention, and add value to its users.
Jason Louro
How ClassDojo Uses Gamification to Improve Engagement and Retention
Explore the mechanics and tactics behind ClassDojo's gamification strategy.
Jason Louro
How Codecademy Uses Gamification to Improve Engagement and Retention
Explore how Codecademy implements gamification to enhance user engagement and retention.
Jason Louro
Coursera Case Study: The Impact of Gamification on Retention and Engagement
Explore how Coursera implements gamification to enhance user engagement and retention.
Jason Louro
Duolingo's Gamification Strategy: A Case Study
Find out how Duolingo uses gamification to drive user engagement and retention.
Jason LouroGamification Examples
10 Apps That Use The Achievements Feature
Curious about the achievements gamification mechanic? Check out these 10 examples of how it's done right.
Jason Louro
10 Examples of Badges Used in Gamification
Explore how 10 apps are leveraging the badges feature to create compelling user experiences.
Jason Louro
10 Apps That Use The Challenges Feature
Wondering how the challenges feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Jason Louro
21 Education App Gamification Examples
Curious about gamification in education apps? Check out these 21 examples of how it's done right.
Jason Louro
12 Examples of Fitness App Gamification
Wondering how gamification can enhance your fitness app? Learn from these 12 examples of successful gamification tactics.
Jason Louro
10 Examples of Levels Used in Gamification
Explore how 10 apps are leveraging the levels feature to create compelling user experiences.
Jason LouroNewsletter
Hand-crafted guides to help you retain and delight your users
We'll email you when we publish something worth reading.