Learn how to leverage user psychology to hook users on your app—with their blessing.
Jason LouroJason LouroJason Louro
Welcome to the biggest update to Trophy this year! Custom attributes, multiple points systems, new email variables experience, achievement statuses, achievement backdating and new achievement rarity.
Charlie Hopkins-Brinicombe
Points is here! Plus we launched a podcast and shipped new APIs for displaying user data in new ways.
Charlie Hopkins-Brinicombe
Email builder is here! Plus streak achievements and the free tier.
Charlie Hopkins-Brinicombe
Docs V2, new APIs, and more A/B testing controls.
Charlie Hopkins-Brinicombe
Learn how Duolingo's XP feature drives user engagement and how to build an XP feature for your web or mobile app.
Charlie Hopkins-Brinicombe
Duolingo recently introduced a new feature called ‘Energy’ to replace the long-known 'Hearts' feature. This shifts the focus from penalizing mistakes to rewarding success and represents an opportunity for app developers to rethink their gamification strategy.
Charlie Hopkins-Brinicombe
Speaking on the Levels Podcast, Amy shared how understanding streak psychology helped Sylvi capitalize on market disruption and create a retention system that actually serves user goals rather than just app engagement.
Jason Louro
Sylvi AI's approach offers valuable lessons for any B2C startup looking to implement gamification that enhances rather than detracts from their core value proposition.
Charlie Hopkins-Brinicombe
Amy Cameron, Head of Marketing at Sylvi AI, discovered a surprisingly powerful retention strategy that any B2C app can implement immediately: adding new users to a WhatsApp group during onboarding.
Charlie Hopkins-Brinicombe
Duolingo is famous for having fun and engaging lifecycle email marketing and it's a big driver of retention. But what if you could follow their strategy without all the upfront work?
Charlie Hopkins-BrinicombeInsights we've gathered from B2C founders at high-growth companies
Charlie Hopkins-BrinicombeCharlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe
Before CKBK even existed as a platform, founder Matthew Cockerill faced a fundamental question: In a world drowning in free recipes online, do cookbooks still matter?
Charlie Hopkins-Brinicombe
Most subscription platforms treat content creators as distant figures whose work gets consumed but who remain largely inaccessible to users. CKBK founder Matthew Cockerill took a radically different approach: he made cookbook authors directly accessible to users through the platform itself.
Jason Louro
On The Levels Podcast, Matthew shared how his 2018 Kickstarter campaign doubled its funding target and provided the validation needed to build what's now a thriving subscription platform with over 20,000 users.
Jason Louro
How do you build an initial user base when you have no existing community? João Neves and his team at Bloop solved this challenge by turning their fundraising process and press strategy into community building tools, creating 300 engaged beta users before they even launched.
Charlie Hopkins-Brinicombe
In a recent conversation on the Levels Podcast, João explained how Bloop's "for everyone" philosophy challenges traditional influencer marketing assumptions and creates a more authentic, accessible system for earning through recommendations.
Jason Louro
When most startups think about crowdfunding, they picture polished campaigns on Kickstarter or Indiegogo, complete with professional videos and stretch goals. João Neves, co-founder and CTO of Bloop, took a completely different approach: the power of word-of-mouth.
Jason LouroIn a recent conversation on the Levels Podcast, João explained how Bloop's "for everyone" philosophy challenges traditional influencer marketing assumptions and creates a more authentic, accessible system for earning through recommendations.
Jason Louro
Most founders struggle with the chicken-and-egg problem: buyers won't come without good selection, but sellers won't join without existing buyers. João Neves and his team at Bloop solved this challenge by focusing on three key strategies that helped them reach nearly 100 sellers before launch.
Charlie Hopkins-Brinicombe
When you’re building a two-sided marketplace, you face a chicken-and-egg problem: you need supply to get demand, but you need demand to convince supply to join. Read how one founder solved this problem with a lot of cold outreach and lowballing commissions.
Charlie Hopkins-Brinicombe
Most B2C startups think of themselves as platforms, marketplaces, or products. But the best ones evolve into something much deeper: a community.
Charlie Hopkins-Brinicombe
When you’re building a B2C startup, the hardest problems aren’t always product, pricing, or even growth. Sometimes, the biggest threat is… the weather. Read how one founder used gift cards to solve this problem.
Charlie Hopkins-Brinicombe
Building a content platform is one thing. Building one that can handle Victorian-era cookbooks is an entirely different technical challenge. Matthew Cockerill, founder of CKBK, learned this firsthand when he set out to digitize the world's best cookbooks into a unified, searchable database.
Charlie Hopkins-BrinicombeLearn how Duolingo's XP feature drives user engagement and how to build an XP feature for your web or mobile app.
Charlie Hopkins-Brinicombe
Read about how we built our email-builder. Hear the difficulties and successes we had + lessons learned.
Jason Louro
Building a social network is hard. Building an e-commerce marketplace is hard. Combining both into a single platform? Even harder. That's what João Neves and his team at Bloop discovered as they set out to create the world's first social shopping platform that rewards users for their influence.
Charlie Hopkins-Brinicombe
Using charts in emails is great for engagement, but can hurt email deliverability. Here's the solution.
Charlie Hopkins-Brinicombe
In the B2C startup world, there’s still a lingering myth: if you’re not technical, you can’t build a tech company. Max, the founder of Adventuro, didn’t buy that. Learn how Max built his startup in 11 weeks and landed his first 50 customers a couple of months later.
Charlie Hopkins-Brinicombe
Discover how Brilliant leverages gamification to boost retention and engagement.
Jason Louro
Learn how Charity Miles uses gamification to improve engagement and retention, and add value to its users.
Jason Louro
Explore the mechanics and tactics behind ClassDojo's gamification strategy.
Jason Louro
Explore how Codecademy implements gamification to enhance user engagement and retention.
Jason Louro
Explore how Coursera implements gamification to enhance user engagement and retention.
Jason Louro
Find out how Duolingo uses gamification to drive user engagement and retention.
Jason Louro
Wondering how the challenges feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Jason Louro
Curious about gamification in education apps? Check out these 21 examples of how it's done right.
Jason Louro
Wondering how gamification can enhance your fitness app? Learn from these 12 examples of successful gamification tactics.
Jason Louro
Explore how 10 apps are leveraging the points feature to create compelling user experiences.
Jason Louro
Wondering how the progress bars feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Jason Louro
Curious about the rewards gamification mechanic? Check out these 10 examples of how it's done right.
Jason LouroHand-crafted guides to help you retain and delight your users
We'll email you when we publish something worth reading.