Trophy Blog

Your guide to gamification that actually works

Deep dives, case studies, and practical guides on using gamification to retain users, drive engagement, and power growth.

Growing Marketplaces

How Chefadora Solved the Two-Sided Marketplace Problem: From Mom's Kitchen to 100K UsersPodcast

How Chefadora Solved the Two-Sided Marketplace Problem: From Mom's Kitchen to 100K Users

Starting a two-sided marketplace is notoriously difficult. You need creators to attract users, but you need users to attract creators. It's a chicken-and-egg problem that has killed countless startups. Read how Chefadora, a recipe-sharing platform made it through.

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The Supply-Constrained Startup: Why Buen Provecho Can't Run Ads Like Other AppsPodcast

The Supply-Constrained Startup: Why Buen Provecho Can't Run Ads Like Other Apps

Guillermo Martinez explains why having too many users is actually a problem for Buen Provecho's business and how supply constraints shape every decision they make about growth.

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Why Buen Provecho Refused Investment from Grocery Chains (And How It Saved Their Business)Podcast

Why Buen Provecho Refused Investment from Grocery Chains (And How It Saved Their Business)

Guillermo Martinez explains why Buen Provecho turned down strategic investment from major supermarket chains and how that decision protected their ability to become the dominant platform in their market.

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The Franchise Model That Didn't Work: Lessons from Entering New MarketsPodcast

The Franchise Model That Didn't Work: Lessons from Entering New Markets

Guillermo Martinez explains why Buen Provecho's franchise approach to Colombia failed and why they'll never use that model again for marketplace expansion.

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Why 38% of Purchases Come from Favorited Stores (And The Problem It Creates)Podcast

Why 38% of Purchases Come from Favorited Stores (And The Problem It Creates)

Buen Provecho discovered that power users who favorite stores get instant notifications and snap up inventory fast, creating a two-tiered user experience. Guillermo discusses how they're addressing this imbalance.

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Building Trust Without Looking Like You're Selling "Second-Tier Food"Podcast

Building Trust Without Looking Like You're Selling "Second-Tier Food"

One of Buen Provecho's biggest early challenges was overcoming the stigma that surplus food equals poor quality. Guillermo explains how mission-driven branding and curation helped build trust with their first users.

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