
Trophy Updates - July 2025
Points is here! Plus we launched a podcast and shipped new APIs for displaying user data in new ways.

Learn how to leverage user psychology to hook users on your app—with their blessing.
Points is here! Plus we launched a podcast and shipped new APIs for displaying user data in new ways.
Email builder is here! Plus streak achievements and the free tier.
Docs V2, new APIs, and more A/B testing controls.
This month we released our API client SDKs making it super easy to integrate Trophy into any web or mobile app.
Learn how Duolingo's XP feature drives user engagement and how to build an XP feature for your web or mobile app.
Duolingo recently introduced a new feature called ‘Energy’ to replace the long-known 'Hearts' feature. This shifts the focus from penalizing mistakes to rewarding success and represents an opportunity for app developers to rethink their gamification strategy.
Speaking on the Levels Podcast, Amy shared how understanding streak psychology helped Sylvi capitalize on market disruption and create a retention system that actually serves user goals rather than just app engagement.
Sylvi AI's approach offers valuable lessons for any B2C startup looking to implement gamification that enhances rather than detracts from their core value proposition.
Amy Cameron, Head of Marketing at Sylvi AI, discovered a surprisingly powerful retention strategy that any B2C app can implement immediately: adding new users to a WhatsApp group during onboarding.
Duolingo is famous for having fun and engaging lifecycle email marketing and it's a big driver of retention. But what if you could follow their strategy without all the upfront work?
Insights we've gathered from B2C founders at high-growth companies
How do you build an initial user base when you have no existing community? João Neves and his team at Bloop solved this challenge by turning their fundraising process and press strategy into community building tools, creating 300 engaged beta users before they even launched.
In a recent conversation on the Levels Podcast, João explained how Bloop's "for everyone" philosophy challenges traditional influencer marketing assumptions and creates a more authentic, accessible system for earning through recommendations.
When most startups think about crowdfunding, they picture polished campaigns on Kickstarter or Indiegogo, complete with professional videos and stretch goals. João Neves, co-founder and CTO of Bloop, took a completely different approach: the power of word-of-mouth.
Sylvi AI, a language learning app that helps users practice conversations with AI pen pals, launched in April 2024 and has already reached over 1,000 paying customers. But their path to building a loyal user base started with a simple question: "How did you find us?"
Amy Cameron, Head of Marketing at Sylvi AI, discovered a fundamentally different approach that transformed their product development process and accelerated their path to product-market fit.
Most B2C startups approach creator partnerships with a simple playbook: offer affiliate commissions and hope for the best. But according to Tim Johnson, who's managed creator communities at three major consumer apps including Wattpad (acquired for $600M), this approach is fundamentally flawed.
In a recent conversation on the Levels Podcast, João explained how Bloop's "for everyone" philosophy challenges traditional influencer marketing assumptions and creates a more authentic, accessible system for earning through recommendations.
Most founders struggle with the chicken-and-egg problem: buyers won't come without good selection, but sellers won't join without existing buyers. João Neves and his team at Bloop solved this challenge by focusing on three key strategies that helped them reach nearly 100 sellers before launch.
When you’re building a two-sided marketplace, you face a chicken-and-egg problem: you need supply to get demand, but you need demand to convince supply to join. Read how one founder solved this problem with a lot of cold outreach and lowballing commissions.
Most B2C startups think of themselves as platforms, marketplaces, or products. But the best ones evolve into something much deeper: a community.
When you’re building a B2C startup, the hardest problems aren’t always product, pricing, or even growth. Sometimes, the biggest threat is… the weather. Read how one founder used gift cards to solve this problem.
Learn how Duolingo's XP feature drives user engagement and how to build an XP feature for your web or mobile app.
Read about how we built our email-builder. Hear the difficulties and successes we had + lessons learned.
Building a social network is hard. Building an e-commerce marketplace is hard. Combining both into a single platform? Even harder. That's what João Neves and his team at Bloop discovered as they set out to create the world's first social shopping platform that rewards users for their influence.
Using charts in emails is great for engagement, but can hurt email deliverability. Here's the solution.
In the B2C startup world, there’s still a lingering myth: if you’re not technical, you can’t build a tech company. Max, the founder of Adventuro, didn’t buy that. Learn how Max built his startup in 11 weeks and landed his first 50 customers a couple of months later.
Learn how we built our developer docs site at Trophy.
Discover how Brilliant leverages gamification to boost retention and engagement.
Learn how Charity Miles uses gamification to improve engagement and retention, and add value to its users.
Explore the mechanics and tactics behind ClassDojo's gamification strategy.
Explore how Codecademy implements gamification to enhance user engagement and retention.
Explore how Coursera implements gamification to enhance user engagement and retention.
Find out how Duolingo uses gamification to drive user engagement and retention.
Curious about the achievements gamification mechanic? Check out these 10 examples of how it's done right.
Wondering how the challenges feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Curious about gamification in education apps? Check out these 21 examples of how it's done right.
Wondering how gamification can enhance your fitness app? Learn from these 12 examples of successful gamification tactics.
Explore how 10 apps are leveraging the points feature to create compelling user experiences.
Wondering how the progress bars feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Hand-crafted guides to help you retain and delight your users
We'll email you when we publish something worth reading.