Trophy Updates - October 2025
Webhooks, leaderboard breakdowns and a new AI docs assistant.
Charlie Hopkins-BrinicombeProduct experiences that delight and retain
Learn how to leverage user psychology to hook users on your app—with their blessing.
THE TROPHY METHOD
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- 1. Aligning Incentives
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- When you build a product that provides massive value for users, they will beg you to use every psychological trick at your disposal to make sure they stay hooked.
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Jason Louro
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- 2. Establishing A Habit
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- Now that we've made sure our product provides users with value and incentives are aligned, the next step is to help the user build a regular usage habit.
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- Jason Louro
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- 3. Maintaining Engagement
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- With incentives aligned and a habit established, we must keep our users consistently delighted, encouraged, and engaged.
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- Jason Louro
News & Updates
Charlie Hopkins-Brinicombe
Trophy Updates - September 2025
Leaderboards are here! Plus streak freezes, idempotency and more...
Charlie Hopkins-Brinicombe
Trophy Updates - August 2025
Welcome to the biggest update to Trophy this year! Custom attributes, multiple points systems, new email variables experience, achievement statuses, achievement backdating and new achievement rarity.
Charlie Hopkins-Brinicombe
Trophy Updates - July 2025
Points is here! Plus we launched a podcast and shipped new APIs for displaying user data in new ways.
Charlie Hopkins-BrinicombeGamification Guides
8 Mobile App Engagement Strategies That Actually Improve Retention
Proven tactics product teams use to keep users coming back. From gamification to lifecycle emails, learn what works and when to use each strategy.
Charlie Hopkins-Brinicombe
How to Build an Energy Feature
Building energy systems from scratch means handling regeneration, consumption, and caps. Here's the technical reality and faster path.
Jason Louro
How to Build an XP Feature
Building XP systems from scratch means handling points triggers, economic balance, and award logic. Here's the technical reality and faster path.
Jason Louro
How to Build a Streaks Feature
Building streak tracking from scratch means solving time zones, consistency, and edge cases. Here's the technical reality and faster path.
Charlie Hopkins-Brinicombe
How to Build a Leaderboards Feature
Building leaderboards from scratch takes months and creates ongoing maintenance burden. Here's the technical reality and a faster alternative.
Charlie Hopkins-Brinicombe
Setting Up Seasonal Competitions and Events
Time-limited competitions create urgency and re-engage dormant users. Here's how to run seasonal events without permanent complexity.
Charlie Hopkins-BrinicombeGrowing B2C companies fast
Insights we've gathered from B2C founders at high-growth companies
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- How Coddy Hit $1M ARR in One Year Using Influencer Marketing
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- Hitting $1M in annual recurring revenue is a milestone most startups dream about. Doing it in just one year? That's the kind of growth that makes founders stop and ask: what did they figure out that we haven't?
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- Charlie Hopkins-Brinicombe
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- Why This Cooking Platform Waited 8 Months for Its Second Creator (And What Changed)
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- Most startup advice tells you to move fast and scale quickly. But what happens when your growth is painfully, excruciatingly slow? When you check your dashboard every morning hoping for a miracle that doesn't come?
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- Charlie Hopkins-Brinicombe
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- From WhatsApp Group to 150,000 Users: How Buen Provecho Validated Their Food Waste App
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- Guillermo Martinez shares how Buen Provecho spent months validating their concept through a WhatsApp group before building their app, managing everything manually to prove demand existed before investing in development
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- Charlie Hopkins-Brinicombe
Building a Community
From WhatsApp Group to 150,000 Users: How Buen Provecho Validated Their Food Waste App
Guillermo Martinez shares how Buen Provecho spent months validating their concept through a WhatsApp group before building their app, managing everything manually to prove demand existed before investing in development
Charlie Hopkins-Brinicombe
How One 67-Year-Old User Became Buen Provecho's Biggest Customer
While most users are young professionals or families, Buen Provecho's top user is a 67-year-old woman who orders 2-3 times daily as her walking exercise. Guillermo discusses unexpected user personas and the power of user stories.
Jason Louro
Why Buen Provecho Shows Impact, Not Just Discounts
While competitors emphasize the "cheap" aspect of surplus food, Buen Provecho focuses on environmental impact with CO2 savings and waste prevented. Guillermo explains why this protects premium brand partnerships.
Charlie Hopkins-Brinicombe
The 1000 Cookbooks Project: How User Research Shaped a Startup's Strategy
Before CKBK even existed as a platform, founder Matthew Cockerill faced a fundamental question: In a world drowning in free recipes online, do cookbooks still matter?
Charlie Hopkins-Brinicombe
Building Community in a Subscription App: Author-User Interactions That Drive Engagement
Most subscription platforms treat content creators as distant figures whose work gets consumed but who remain largely inaccessible to users. CKBK founder Matthew Cockerill took a radically different approach: he made cookbook authors directly accessible to users through the platform itself.
Jason Louro
The Kickstarter That Doubled Its Target: Validating Product-Market Fit Before Building
On The Levels Podcast, Matthew shared how his 2018 Kickstarter campaign doubled its funding target and provided the validation needed to build what's now a thriving subscription platform with over 20,000 users.
Jason LouroGrowing Marketplaces
How Chefadora Solved the Two-Sided Marketplace Problem: From Mom's Kitchen to 100K Users
Starting a two-sided marketplace is notoriously difficult. You need creators to attract users, but you need users to attract creators. It's a chicken-and-egg problem that has killed countless startups. Read how Chefadora, a recipe-sharing platform made it through.
Charlie Hopkins-Brinicombe
The Supply-Constrained Startup: Why Buen Provecho Can't Run Ads Like Other Apps
Guillermo Martinez explains why having too many users is actually a problem for Buen Provecho's business and how supply constraints shape every decision they make about growth.
Jason Louro
Why Buen Provecho Refused Investment from Grocery Chains (And How It Saved Their Business)
Guillermo Martinez explains why Buen Provecho turned down strategic investment from major supermarket chains and how that decision protected their ability to become the dominant platform in their market.
Charlie Hopkins-Brinicombe
The Franchise Model That Didn't Work: Lessons from Entering New Markets
Guillermo Martinez explains why Buen Provecho's franchise approach to Colombia failed and why they'll never use that model again for marketplace expansion.
Charlie Hopkins-Brinicombe
Why 38% of Purchases Come from Favorited Stores (And The Problem It Creates)
Buen Provecho discovered that power users who favorite stores get instant notifications and snap up inventory fast, creating a two-tiered user experience. Guillermo discusses how they're addressing this imbalance.
Jason Louro
Building Trust Without Looking Like You're Selling "Second-Tier Food"
One of Buen Provecho's biggest early challenges was overcoming the stigma that surplus food equals poor quality. Guillermo explains how mission-driven branding and curation helped build trust with their first users.
Jason LouroEngineering
How to Build an Energy Feature
Building energy systems from scratch means handling regeneration, consumption, and caps. Here's the technical reality and faster path.
Jason LouroHow to Build an XP Feature
Building XP systems from scratch means handling points triggers, economic balance, and award logic. Here's the technical reality and faster path.
Jason LouroHow to Build a Streaks Feature
Building streak tracking from scratch means solving time zones, consistency, and edge cases. Here's the technical reality and faster path.
Charlie Hopkins-BrinicombeHow to Build a Leaderboards Feature
Building leaderboards from scratch takes months and creates ongoing maintenance burden. Here's the technical reality and a faster alternative.
Charlie Hopkins-Brinicombe
Handling Time Zones in Global Gamification Features
Time zones break gamification features in subtle ways. A user in Tokyo and a user in New York can't fairly compete on daily goals without careful handling.
Jason Louro
The Technical Architecture Behind Scalable Gamification
Building gamification that works at 1,000 users is different from building for 100,000. Here's what changes and why.
Jason LouroGamification Case Studies
How Brilliant Uses Gamification to Improve Engagement and Retention
Discover how Brilliant leverages gamification to boost retention and engagement.
Jason Louro
How Charity Miles Leverages Gamification to Boost Retention
Learn how Charity Miles uses gamification to improve engagement and retention, and add value to its users.
Jason Louro
How ClassDojo Uses Gamification to Improve Engagement and Retention
Explore the mechanics and tactics behind ClassDojo's gamification strategy.
Jason Louro
How Codecademy Uses Gamification to Improve Engagement and Retention
Explore how Codecademy implements gamification to enhance user engagement and retention.
Jason Louro
Coursera Case Study: The Impact of Gamification on Retention and Engagement
Explore how Coursera implements gamification to enhance user engagement and retention.
Jason Louro
How Elevate Uses Gamification to Improve Engagement and Retention
Elevate is a great example of how gamification can improve user engagement and retention.
Jason LouroGamification Examples
10 Apps That Use The Challenges Feature
Wondering how the challenges feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Jason Louro
22 Education App Gamification Examples
Curious about gamification in education apps? Check out these 22 examples of how it's done right.
Jason Louro
12 Examples of Fitness App Gamification
Wondering how gamification can enhance your fitness app? Learn from these 12 examples of successful gamification tactics.
Jason Louro
10 Apps That Use The Points Feature
Explore how 10 apps are leveraging the points feature to create compelling user experiences.
Jason Louro
10 Apps That Use The Progress Bars Feature for Gamification
Wondering how the progress bars feature can enhance your app? Learn from these 10 examples of how to use it successfully.
Jason Louro
10 Best Examples of the Rewards Feature in Gamification
Curious about the rewards gamification mechanic? Check out these 10 examples of how it's done right.
Jason LouroNewsletter
Hand-crafted guides to help you retain and delight your users
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