How To Create a Duolingo-style Points Feature For Your Web or Mobile App
Learn how Duolingo's XP feature drives user engagement and how to build an XP feature for your web or mobile app.
Charlie Hopkins-BrinicombeGamification Guides
Useful guides on how to build gamification features
Charlie Hopkins-Brinicombe
Why Duolingo switched to ‘Energy’ and how to build an Energy feature for your app
Duolingo recently introduced a new feature called ‘Energy’ to replace the long-known 'Hearts' feature. This shifts the focus from penalizing mistakes to rewarding success and represents an opportunity for app developers to rethink their gamification strategy.
Charlie Hopkins-Brinicombe
The Psychology of Streaks: How Sylvi Weaponized Duolingo's Best Feature Against Them
Speaking on the Levels Podcast, Amy shared how understanding streak psychology helped Sylvi capitalize on market disruption and create a retention system that actually serves user goals rather than just app engagement.
Jason Louro
How to Design Gamification That Actually Retains Users
Sylvi AI's approach offers valuable lessons for any B2C startup looking to implement gamification that enhances rather than detracts from their core value proposition.
Charlie Hopkins-BrinicombeOther Posts
Why Your B2C App Needs a WhatsApp Group: The Retention Strategy You're Missing
Amy Cameron, Head of Marketing at Sylvi AI, discovered a surprisingly powerful retention strategy that any B2C app can implement immediately: adding new users to a WhatsApp group during onboarding.
Charlie Hopkins-Brinicombe
How To Create Duolingo-style Progress Reports For Your App
Duolingo is famous for having fun and engaging lifecycle email marketing and it's a big driver of retention. But what if you could follow their strategy without all the upfront work?
Charlie Hopkins-Brinicombe
How to Send Charts in Lifecycle Email Campaigns (Don’t Use Images!)
Using charts in emails is great for engagement, but can hurt email deliverability. Here's the solution.
Charlie Hopkins-Brinicombe
How to Prevent Lifecycle Emails From Becoming Boring With Trophy
Users get a lot of lifecycle emails throughout their journey with your product. So how do you maintain freshness and relevance in the inbox? Learn how Trophy text variations can solve this problem.
Charlie Hopkins-Brinicombe
How to Design Personalized Lifecycle Emails With Trophy Variables
Learn how to use email variables to design personalized and relevant lifecycle email campaigns that improve your app’s retention.
Charlie Hopkins-Brinicombe
How to Design Gamified Lifecycle Emails With Trophy
Learn how to design engaging and personalized lifecycle email campaigns that improve your app’s retention.
Charlie Hopkins-Brinicombe
How To Build A Gamified NextJS App With Achievements
Achievements can be an exciting feature for any consumer-facing web or mobile application yet can be surprisingly complex to manage at scale. In this blog I’ll walk through best practices for adding achievements to a NextJS flashcard study platform using Trophy.
Charlie Hopkins-Brinicombe
Simple Gamification Achievement Badges With Trophy
Use achievement badges as part of your gamification strategy to reward and motivate users for using your application. Learn about multi-stage, one-off and streak-based achievements and the different ways to use them.
Charlie Hopkins-Brinicombe
Using Trophy To Build A Gamified Study App
Learn how to use Trophy to implement features like achievements, streaks and gamified re-engagement emails in an example NextJS flashcard study app.
Charlie Hopkins-Brinicombe
How to Power Gamification With User Behavior Tracking in NextJS
Watch how to ship features like achievements and streaks in your NextJS application with just a few lines of code.
Charlie Hopkins-Brinicombe
Powering Gamification With User Behavior Tracking
Use metrics to track user behavior and drive powerful gamification features like achievements, streaks and re-engagement emails.
Charlie Hopkins-Brinicombe
How to Increase User Activation With Streaks
Streaks are one of the most powerful retention-driving features. Here we dive into how they work, walk through the product strategy, and see how you can ship streaks in just a few hours with Trophy.
Charlie Hopkins-Brinicombe