Points

Reward users for their interactions

Easily design points systems like 'XP' or 'Gems' with no code to reward users for in-app behaviors.

Use Case

Zero maintenance points systems that retain users

Design points features that users actually want to earn with zero code. Display points in your app with a simple, ready-to-use integration.

First-party: Award users with points like 'XP' or 'Gems' from real user interactions, achievements, streaks and more.
No code: Use a no-code logic engine to configure and iterate on points without any engineering resources.
Preview: Predict points earned before deploying to production to ensure balance and retention impact.

Boosts

Increase app engagement with points boosts

Create custom boosts to grant extra points for specific actions, and track their impact on engagement and retention.

Flexible targeting: Target boosts to specific users, cohorts, or all users using flexible targeting rules.
Schedule in advance: Schedule boosts to run at during key calendar events
Easy Integration: Display points and boost status directly in your app with a simple integration.

Analytics

Understand user motivations and retention patterns

Observe how users interact with your points system and adjust the experience to optimize retention.

Balancing: Measure and optimize points earned to ensure fair and consistent balancing with the user experience.
Optimize for retention: Compare and optimize points triggers to understand which rewards are most effective at retaining users.
Iterate: Update your points system using the dashboard and monitor changes to user behavoir and retention.

Gamification at scale

Industry giants retain with gamification

“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”

Nir Eyal

Consumer Product Expert

“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”

Daniel Ek

CEO of Spotify

“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”

Jackson Shuttleworth

Retention Team Lead at Duolingo

“If it's not fun, it's not going to work.”

Luis von Ahn

CEO of Duolingo

“You want to make whatever activity you want to promote a less lonely experience.”

Punit Jajodia

CEO of Programiz

“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”

Anton Derlyatka

CEO of Sweatcoin

“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”