Points
Reward users for their interactions
Easily design points systems like 'XP' or 'Gems' with no code to reward users for in-app behaviors.
Use Case
Zero maintenance points systems that retain users
Design points features that users actually want to earn with zero code. Display points UI in your app using our flexible points API.
- First-party
- Award users with points like 'XP' or 'Gems' from real user interactions, achievements, streaks and more.
- No code
- Use a no-code logic engine to configure points and keep devs unblocked from continuous tweaks.
- Preview
- Predict points earned before deploying to production to ensure balance and retention impact.
Analytics
Understand user motivations and retention patterns
Observe how users interact with your points system and adjust the experience to optimize retention.
- Balancing
- Measure and optimize points earned to ensure fair and consistent balancing with the user experience.
- Optimize for retention
- Compare and optimize points triggers to understand which rewards are most effective at retaining users.
- Iterate
- Update your points system using the dashboard and monitor changes to user behavoir and retention.
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.
