Achievements
Turn users into power users
Design achievement campaigns using a no-code builder and power UI with flexible achievements APIs
Use Case
Encouragement that kills churn
Set up achievement campaigns to motivate users when they're most at risk of churn.
- Standalone
- Create standalone achievements to reward users for taking a key action closely tied to retention.
- Metric-backed
- Reward users for reaching increasing usage milestones to foster retention and engagement.
- Email & Push
- Configure automated lifecycle emails and push notifications to engage users when they complete new achievements.
Analytics
Identify your unsung heroes
Analyze your achievement campaigns, identify power users, and promote success stories.
- Identify future winners
- Trophy shows you who your power users are. Identify them early to build deeper relationships.
- Fix blockers
- Discover churn patterns and build achievements to claw back users and revenue.
- Promote growth
- Identify users who are struggling to activate and motivate them to take the next step.
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.