Max Hayward (Adventuro): Booking.com for Adventure Sports

Show Notes

Keywords:

Summary:

Jason, Charlie and Max discuss the journey of Adventuro, a platform for booking adventure sports experiences. Max shares insights on the business model, customer acquisition strategies, and the importance of building a community around adventure sports. The conversation also touches on the challenges faced during the development phase, the impact of COVID- 19, and future plans for international expansion and technology integration.

Chapters:

• [0:00]Introduction to Adventuro and Its Mission

• [1:23]The Journey of Building Adventuro

• [2:47]Business Model and Market Positioning

• [4:50]Development and Launch Process

• [10:37]Customer Acquisition Strategies

• [16:36]Building a Strong Partner Community

• [18:57]Building Community and Engagement

• [31:14]Building Trust Through Reviews

• [32:51]Balancing Sales vs Engagement

• [33:41]Gamification in the User Journey

• [37:54]Navigating International Expansion

• [42:20]Impact of COVID on the Adventure Sports Industry

Takeaways:

• Adventuro aims to be the leading platform for adventure sports bookings.

• The business model is similar to booking.com, focusing on commission-based revenue.

• Customer acquisition initially relied on paid ads, with a focus on Google Ads.

• Building a community is essential for customer retention and engagement.

• Supplier onboarding is crucial for offering a diverse range of activities.

• The review system has been improved to enhance customer trust and engagement.

• COVID-19 had a significant impact on the adventure sports industry, clearing out smaller providers.

• Demand for adventure sports rebounded strongly post-COVID.

• Future plans include expanding internationally and enhancing community features.

• Technology and automation play a key role in streamlining operations.

Links:

• Max Hayward

• Adventuro